Music Marketing Research and Planning

  We were assigned a Music Marketing project. We have to make a story board to introduce our new artist and also create a music video with the song we chose from the 4 that were assigned to our group.

We first did research by creating research charts from artist of our choice from a genre assigned to us. My group got R&B so I decided to do Tyler the Creator and Beyoncé. I wrote about each of their target audience, marketing strategies digitally and physical. Their collabs with other brands, merchandise, and also all about were they stream their music. This helped me understand that depending on their brand and target audience each artist markets themselves way differently including on which platform they post in either instagram or twitter.

Then we were assigned 4 different songs and we had to choose 1l. My group and I chose the song “Come on Talk” we chose it because we felt the positive energy and we had lots of ideas on what character we could make and how our music video should be. So far we are thinking a character that encourages positivity and has fun with friends and we are going to transmit taht through the music video.